How AI is Poised to take Multi-Variate Testing and Advertising to New Levels

Just like the latest advances in mobile technology has revolutionized the way people communicate with one another around the globe, Artificial Intelligence has become a dominant player in how the world of software applications are scheduled to be tested. Though this may sound like software and hardware testing software, this may be true. Technically, artificial intelligence robots will be created to simulate user testing. According to some of the latest authority resources in this industry, this type of testing is considered to be superior to the traditional human developed platforms. In fact, when AI is incorporated with Multi-variate Testing, there are several things that will automatically happen.

With that being said, here are 2 of the top benefits of utilizing AI, Multi-variate Testing with the future in advertising approaches.

1.Fewer Resources with Greater Accuracy

Many professionals in the marketing industry have based their market campaigns on various proven concepts that they have used over the years. These concepts are not only effective but also made to optimize marketing for any company. One concept, in particular, that is tried and true involves not being able to manage activities that can’t be measured. So, if an owner of a website is not able to measure how well a campaign is working, they will not be able to manage it appropriately with the best techniques or strategies. This is especially true when a new site is in development and there are multiple sectors of a site that needs to be tested.

Presently, when more than one version of a site needs to be tested, the developer may need help from 2 or more people to test it effectively in a certain amount of time. On the other hand, with AI in the mix, the testing that needs to be done can be completed without the help of human resources. Instead, the testing can be done with AI and can be completed in less time and more accurately. AI testing will not only tell the developer what is actually correct or incorrect but will also measure the success of the version that is to be used. Visit Sentient’s profile at Linkedin.

  1. Add New Target Audiences without Risks

Another benefit to adding AI to this type of testing is being able to add a new target audience without subjecting the organization to unnecessary financial risks. With AI test outing an audience via multi-testing on a much smaller basis, the company can lessen the risk, while branching out into new territory.

Bob Reina’s Unique Approach to Entrepreneurial Success

To say that Talk Fusion CEO Bob Reina has been busy would be an understatement. Talk Fusion is one of the leading marketing and communication solutions firms in the world with their focus specifically on video. Reina established the company in 2007 and since then he has experienced monumental success. Reina’s also been contributing to both the Huffington Post and the Martech Advisor as a guest author. Obviously Reina knows a great deal about what he’s doing but learning where he came from is almost as important. let’s look at what led Reina to his work at Talk Fusion.


Reina first got started in the internet marketing business after a chance encounter with a network marketing professional while at his old job as a police officer. Reina had been working as a police officer for nearly a decade when he took an off duty gig and was introduced to a man who specialized in network marketing. While the meeting didn’t turn into a position, it did get the wheels turning for Reina on eventually becoming his own boss. Learn more:


It would take another couple of years for Reina to become comfortable enough to jump into his newest business endeavor. The first product that Bob Reina introduced to the world was the Talk Fusion Video Email. Reina had seen a future in video marketing via embedded emails but no clients at the time offered this as a possibility. So Reina established a program that could accomplish this goal. Reina instantly got to talking it up and before Talk Fusion launched they had a market that was ready and waiting for them.


For Talk Fusion success was almost immediate and it was due in large part to Reina’s approach. Reina says, “We created the RIGHT product at the RIGHT time.” Reina makes it sound so simple now and perhaps it was simple to him even back then. Reina says, “Find a problem and then solve it better than anyone else.” Talk Fusion closed out 2016 with a variety of industry awards and now they are looking to 2017 to repeat that success and push it ever forward. Learn more:


Step Into Wessex Institute of Technology and Acquire the Necessary Knowledge to Land and Sustain Top Careers

Wessex Institute of Technology, better known as WIT, offers numerous short courses that are conducted by the world’s top specialists at the Ashurst Lodge campus. They attract both local and international participants. These courses are essential to enable participants to carve lucrative careers across many industries.

Career Prospects

WIT offers a course on Security System Integration that involves analyzing the integration of latest technology in ensuring top security regarding emergency and disaster management. This course can lead to careers, such as systems analysts, security managers, system engineers, critical infrastructure managers among other security related jobs.With the rising times of unsustainability, businesses are looking at the circular economy as a viable alternative due to its restorative and regenerative nature. Anyone can acquire this knowledge through a WIT course on Circular Economy. This can lead to a job as a waste manager, resources manager, project manager, development manager, or as a consultant to help businesses transit to a circular economy.

Anyone with an interest to work in the transport, mechanical, nuclear, and petrochemical industries in the structural impact, explosion mitigation, hazard assessment, and safety calculation fields can take up a course on Impact and Blast Resistant Methods available at WIT.The institute’s course on Fundamentals of Sustainability, Air Quality, and Climate Change teaches on energy and natural resources preservation as well as the atmospheric structure and chemical composition and reaction. Careers available through the course include industrial engineer, civil engineer, environmental engineer, chemical engineer, natural sciences manager, industrial production managers, atmospheric scientists, and sustainability executives among others.