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Over the last forty years, Brazil has begun developing into one of the most advanced nations in all of Latin America. Much of this has been attributable to the vast influx of foreign capital, largely attracted by new luxury developments and economic opportunities created by Brazilian industry.
One company, JHSF Participacaoes, has been instrumental in this transformation of Brazil from third-world backwater into one of the leading nations of Latin America. Under the leadership of Jose Auriemo Neto, the son of the founder of the company, JHSF Participacaoes has become one of the leading real estate developers in Brazil, specializing in high-end real estate development, including shopping center, condominiums and high-end office space.
The company is focused primarily in the area of Sao Paulo state, creating some of the most sought-after luxury residential developments ever constructed in that area of Brazil. One example of a typical JHSF Participacaoes project is Parque Cidade Jardim, a sprawling, ultra-modern luxury development. The project features nine residential condominium towers, four Class A office towers and one of the most luxurious shopping malls in the entire country of Brazil. Even before the construction was completed, the development had completely sold out, breaking all records for the city of Sao Paulo.
JHSF Participacaoes has also been responsible for the construction of crucial infrastructure. Some of these projects have been deliberately geared towards attracting foreign capital to the country, contributing vast sums of new money to the development of cities such as Sao Paulo, Salvador and Manaus.
One project that illustrates Auriemo Neto’s dedication to building developments that will attract foreign capital was the construction of the Sao Paolo Catarina Executive Airport, the largest private airport in the country. This airport features an 8000-foot runway, large enough to accommodate intercontinental-range private jets favored by the global elite. This project has been credited with bringing in great numbers of wealthy foreigners, who are often looking for places to locate their second homes or vacation properties.
The overall strategy of seeking to attract foreign capital has done great things, not just for JHSF Participacaoes itself but for all of Brazil. For this reason, Auriemo Neto is widely considered to be one of the most important entrepreneurs currently operating in the country.