Kate Hudson Give Amazon a Run for Their Money

Those who know Kate Hudson understand her passion for the fit life. It’s the same zeal that fueled the launch of Fabletics, an activewear online store that is causing an uproar in the fashion industry. Fabletics is now giving Amazon sleepless nights.


Amazon controls 20% of online fashion sales, so it’s hard not to think of this competition when launching a rival brand. However, Kate Hudson and the Fabletics were able to beat the odds, effortlessly by using a strategy very few fashion houses can compete with. Their method is straightforward; providing an amazing online and offline consumer experience using three marketing tricks.


Reverse Showrooming


Showrooming is basically letting your customers experience the product before buying it. It was a marketing tool designed to convert window shoppers into regular clients. Sadly, this strategy failed to work for many clothing stores, prompting Fabletics to re-invent the wheel.


Kate Hudson and team are now using what is called the reversed showroom. When a customer walks in their physical store, they get an experience they never forget. Once they try on a clothing they like, it automatically reflect on their online shopping cart. So it is only a matter of checking out later when they finally decide to buy. Fabletics completely respects the clients’ freedom to forego or purchase—they only make the retail experience unforgettable.


Online Data Influences Retail


To give the best retail experience ever, Fabletics understood one simple detail; paying attention to client feedback. They are keen on what membership preference the client chooses; they gather all social media sentiments from members and potential clients; they monitor their real time sales transactions and even frequently analyze store heat map data. All this is done so that they stock only what the client wants and only update their stores when new trends come in.


This explains why Fabletics never incur dormant inventory. A lot of fashion houses have to go through the gruesome ordeal of ridiculous flash sales just to clear old stock. Fabletics only gets what the customer needs, thus it is no wonder they grossed $250 million in net worth, in just 3 years.


A Clear Vision for Growth


Since its launch, Fabletics has always focused on making active wear apparels accessible to people with available technology. Their focus on lifestyle, retail experience, and consumer education is what makes Fabletics one of the few fashion houses that are risk positive and understand the needs of the new age consumer.


Their strategy to beat Amazon was no hard nut to crack; it was basically ensuring an exhilarating offline and online retail experience combined with reinventing the showrooming technique.


About Fabletics


Fabletics is an online fashion store that offers fashionable and pocket friendly activewear to both men and women. The online store retails its athleisure clothing through a subscription plan that adapts to the client’s lifestyle and fashion preference.


Fabletics was established in June 2013 by Kate Hudson and her two business partners, Don Ressler and Adam Goldenberg. Their headquarter is in El Segundo, California and they ship their fashion products to global clienteles.



The Next Step In E-Communication Is Here Now

The email has been the default messaging system for years now. The way we use the email system is about to change. Talk Fusion is set to make it an easier and faster way to communicate via email. Bob Reina, the company’s CEO is dedicated to making this a reality worldwide. The simple, yet fantastic idea of embedding a video into email messages seems like a no-brainer.

A study conducted by the Relevancy group suggested that marketing campaigns in video emails increased revenues by 40%. That is a very large increase in any business’s bottom line. The most obvious benefit here is that video is faster than reading through text. It’s far more engaging for the recipient and is easily remembered. The entire thing started when Reina wanted to embed 10 seconds of video to an email and send it to some friends. America Online (AOL) said that it wasn’t possible.

That was back in 2007. His resolve to make it happen never wavered however. He got together with a tech-friend of his and they perfected the system for large scale use. Now the videos are at 5-10 minutes in duration. The greatest part about Talk Fusion is that it offers the service with an ease of use interface.

On the other end, you can do the entire process from scratch if you like. Clearly this is the next step in the way we communicate. Marketing companies of all kinds are sure to benefit greatly from this advance. Why wouldn’t you use video for your marketing rather than text? It’s obviously the way to go for serious businesses.

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