Andy Wirth Talks with KCRW

Andy Wirth is a successful businessman who has poured not only time, but also money into his current business of the Squaw Valley Ski Resort. This resort is the result of Mr. Wirth’s innovation to merge two ski resorts into one in order to have more available ski slopes as well as more opportunities to profit.

As a business owner, Andy Wirth has found himself lucky over the past two decades due to the fact that he has always been in love with both business as well as nature. As an individual who has appreciated nature his entire life, he felt himself to be the luckiest individual when he was able to run the Squaw Valley Ski Resort. Read more: How Will the Drought Affect California Ski Resorts?

This resort has given him the opportunity to demonstrate his business skills as well as his unique talents of taking a business and developing the business even further.

It was not until Nancy Cushing, who has been the owner of the the ski resort for almost 20 years, entrusted the entire resort to Andy Wirth.

As the new CEO and President of the business in 2010, Andy Wirth has used this opportunity to implement some of his ideas to further grow the business and to lesson the resort’s environmental impact.

As a business owner, Mr. Wirth has always used the community’s opinions to enact decisions of his own.

In recent news, Andy Wirth sat down with the host of the KCRW radio station to talk about the current drought that has been plaguing both business as well as households.

A resource that had once been a non-economic good, has slowly become more and more expensive as more and more of the fresh water supply runs out. Learn more about Andy Wirth:

The KCRW radio station desired to talk to Andy Wirth about not only his plan for the business, but also about his future predictions for the ski resort industry.

Though Andy Wirth is the proud owner of a large ski resort which does rely heavily on the annual snowfall, Andy Wirth explained in the interview that he is not only excited about this new opportunity, but is also looking for investment opportunities.

Andy Wirth continues in this interview by explaining that the drought has enabled him to find new and cleaner alternatives to wasting precious resources.

As a businessman, Andy Wirth even states that it is his job to find solutions to problems that present themselves. To be successful, this is a part of the top requirements.

Squaw Valley CEO Andy Wirth Says Olympic Valley Incorporation Is Bad Idea

The Squaw Valley Ski Resort and its adjoining community has faced many difficult challenges lately. Business owners will tell you that they haven’t fared well financially due to some events that were well beyond their control.

No one could have predicted in a million years that the area would be plagued by a drought that would cut snowfall literally in half. The lack of snowfall forced many area resorts to shorten their seasons.

The domino effect caused many local business to lose money due to lack of visitors. “It was a nightmare. I wasn’t sure if we were going to make it through the season,” said one business owner.

Squaw Valley did make it due to the leadership of Squaw Valley Ski Holdings CEO and President Andy Wirth. “We have a resilient community. When faced with troubles, we stuck together and that helped us through this difficult time,” said Wirth.

But just when everyone thought the worst was over, a bitter battle over incorporation. Wirth, along with many in the community opposed incorporation. “It would have destroyed the community. The taxes and heavy toll on businesses would have done a lot worse than the drought,” said Wirth. The issue was finally settled when backers of the initiative pulled out and dropped it.

Some of the incorporation supporters believe that the opposition was self-serving.  “There are a lot of things that can be done to help the community, but incorporation isn’t one of them.” Wirth says he’s hoping that everyone can just move forward from this.

Most people in the North Shore community will agree that Andy Wirth has been a godsend. He went in with a figurative sledge hammer and removed every aspect of the old regime. “It was time to completely upgrade the resort in every way possible,” said Wirth.

He designed the upgrades after the ultra-modern European standard. Today, the resort is one of the best in the U.S., if not the world.

Good news is on the horizon. It seems that the area could see quite a bit of snow this season. “This could be one of the best snow seasons in years,” said Wirth. “This is truly a blessing.

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