Goettl Air Conditioning was established in 1932 by two brothers, Adam and Gust who pioneered the evaporative cooler and refrigerated air conditioning technology in the hot desert communities of Arizona and Nevada. When air conditioning became available in this region, it changed the lifestyle of the people and helped to expand the population of the desert communities.
Great customer service has been the hallmark of the Goettl company along with expertise in the heating and air conditioning field, along with fair pricing. There have been different owners over the years, but Goettl continued to provide excellent value to several generations of families all of that time.
That was not the case, however during the late nineties the company was purchased by a national management company and the transaction did not turn out well. To give credit where credit is due, the management company thought in its own way that it was doing the right thing, but they could just not effectively manage a service company that spread over the three major cities of Phoenix, Tucson and Las Vegas. Check out Indeed for more.
The day-to-day issues require someone with authority on site, and when too much decision-making power is off-site it just doesn’t work. The result was turmoil and dissatisfied customers. In addition employees were frustrated because they did not always have the authority to make on-the-spot decisions in regard to customer service.
Ken Goodrich purchased Goettl in 2013 and knew what he was walking into. His entire business history was that of purchasing companies which were heading the wrong way and then turning them around into a profitable enterprise. Goodrich knew that he had an excellent company, just by investigating the track record.
Goodrich jumped right in and started having meetings with customers and employees, telling them his plan for a great turn-around. He immediately put into place a 100 percent satisfaction guarantee on all sales, installations, parts and anything else that Goettl did for customers. He blasted the airwaves with ads, telling people that Goettl was back. He ran specials. He got the Phoenix, Tucson and Las Vegas locations involved in the community. An example was the 50,000 cases of water Goettl distributed to the homeless in Phoenix during a particularly hot spell.
According to BizJournal the other factor that boosted the comeback was the acquisition of Walton’s Heating and Air in Southern California. Former owner Todd Longbrake had tried unsuccessfully to grow and expand, but had run out of ideas. When Goettl and Walton’s joined forces, the total business expanded tenfold for both entities. Follow his Twitter page