Lori Senecal Looks At Ways to Grab the Attention of the Audience

In order for a business to advertise effectively, it needs to grab the attention of its target audience. Every effort put into coming up with an advertising campaign should be worked on with the purpose of capturing the attention of the audience. Fortunately, advertisers like Lori Senecal share their insights on what is attention getting for audiences. There are a lot of factors to look at when it comes to attracting the attention of the customers. One of these factors is the visual trend. After all, people are visual by nature. Therefore, it is important to come up with something that is visually appealing to audiences. For more details visit campaignlive.

One of the best ways to find a good visual trend is by looking at society as a whole. This includes looking at what people are using and talking about. Lori Senecal herself names virtuality as one of the trends that are worth looking into. One of the best aspects of virtuality is that it allows people to interact. One of the best ways to engage the customers is by getting their participation. If they are participating, then they are going to be more involved and ultimately more attached to what is being advertised to them. Check out media post to know more.

Another trend that is worth looking into is the color trend. Lori Senecal talks about ways that companies can capture the attention of the audience with color. One of the easiest ways to capture the attention of the audience with the use of color is by using unique combinations of color or even saturated colors. One of the most important things to do is stand out. If there is something about an ad that stands out, then audience members are going to remember it more than an ad that is just a better version of the other ads out there. You can visit her website lorisenecalglobalceo.com

Reference: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

Lori Senecal is a Management Genius

According to the article on Adweek.com, the CEO of CP+B, Lori Senecal is going to leave her role at the company at the end of 2017. She took on the position of the global chief executive officer of the MDC Partners agency, Crispin Porter + Bogusky (CP+B) in Mar. 2015, which at that time, was a new position for the agency. Before that, Senecal served as the CEO and president of the MDC Partners Network, a position she maintained as the CP+B global CEO.

One of the CP+B highlights under the global leadership of Senecal was in Oct. 2015, when she landed American Airlines. Crispin Porter + Bogusky obtained the account from TM Advertising, based in Dallas, Texas, and had worked for 25 years with the American Airlines. Check out Forbes for more.

According to Ad Age, CP&B was looking for her successor. Senecal stated that she and Chuck Porter, the CP&B Chairman, sketched out privately, the plan for Senecal exit when she joined the agency as the first global CEO. Porter said that the reason he decided to bring Senecal on, was that the shop required her organizational strengths and management genius. It was profitable, better than Potter had expected. CP&B has never lost a single client since Senecal joined. He called that mind-boggling these days. According to The Drum Richard Pinder, CP+B UK chief, is also planning on exiting the company.

Senecal is a high-powered business leader, has grown in her career by working with several companies that are leading in the industry. She began her career journey at McCann-Erickson Worldwide, Inc., which is one the IPG (Interpublic Group of Companies) units. She was the brainchild of the full-service creative agency, TAG Ideation, a unit having a specialty in marketing to youths.

While she was running KBS, Senecal formed and executed brilliant as well as new methodologies of human resources plus corporate strategies that made the company to top the agencies’ list to watch for three years consecutively and praised as the best company in New York to work for during that time. Famous KBS clients included TE Connectivity, Victoria Secret, American Express, and BMW.

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Read more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197

Lori Senecal Take on Advertising

Lori Senecal shares her insights on how to create compelling advertisements in the article Lori Senecal Knows What It Takes to Advertise Effectively. In her discussion, she intimates that effective ads must fulfill three primary requirements. First, ads must contain a message that resonates with the audience. Secondly, campaigns should be understandable, and third ads should motivate the audience to act. Lori provides a breakdown of the top trends in advertising for the year 2017.

In her exposé, she says that advertisers should strive to create graphically appealing adverts that transcend geographical and cultural barriers. To do so, advertisers should create content that excites people’s emotions, involve real people, rely on colors and reduce annoyance. She particularly emphasized the present trend in the portrayal of powerful women in adverts as significant. In the article, Lori Senecal Shares Current Trends For Creating Powerful Facebook Ads, she reveals to advertisers how to use the social platform to maximize the effectiveness of Facebook ads. She recently spoke at the 3% conference.

In a report by The Drum, she suggests an end-to-end strategy to achieve their advertising goals. Regarding the creation of captivating content, Lori stresses the role played by visually appealing adverts. First, the advertiser should optimize content for mobile devices by creating content that is concise and engaging. Content developers should consider the appropriateness of selected colors and video frame rates to create captivating content. Adverts should provide the user with emotional experiences. The impact the visual experience creates often dictates how user react to brands. Additionally, advertisers should strive to match brand values to real people. In accomplishing this, advertisers are encouraged to visualize consumers’ experiences to help translate a brand’s value in a manner that positively affects consumers. Check out Campaign Live for the details.

About Lori Senecal

Currently, Lori Senecal serves as the Global CEO of Crispin & Bogusky, LLC. In this role, she has managed to boost the company’s revenue by 21%. As a guru in the marketing and advertising industry, she has demonstrated great leadership and achievements. Her responsibility includes oversight of CP+B’s international operations, the company’s global expansion program, and coordinating the management of CP+B’s nine global offices.

Before joining CP+B, Lori served in various capacities at McCann Worldgroup. After that, she had a stint working at Kirshenbaum Bond Senecal Partners as its chairperson, president, and later as a CEO of MDC Partner Network. Lori Senecal grew up in Canada and attended McGill University, New York majoring in advertising and marketing.

See more: http://www.adweek.com/tag/lori-senecal/

Excellent Customer Care Services Keep White Shark Media at the Helm of the Industry

White Shark Media is a leading digital agency, which offers excellent customer care services. This is evident from the many positive reviews from various companies and individuals. Going through them, it is clear that most of their clients are extremely satisfied by the customized services and the exemplary customer care services. Despite their excellence, there are, however, some few complaints. The firm believes that learning their mistakes places them at a great chance to provide excellent services to their clients. Some of the common complaints include clients, losing touch with AdWords campaigns while other clients complain that the communication is not sufficient.


To eliminate these complaints, the firm has scheduled monthly status calls with Go Tomeeting. This action offers online conferencing whereby the company and the clients go through the reports easily. Secondly, they have implemented phone systems with direct extensions allowing their customers to call their contact person directly. Moreover, some customers complain that old campaigns were working better than the optimized campaigns; others require SEO services, while others complain that their contact people are not in tune with their needs. Another growing concern is that clients need to understand how they can track their AdWords performance. The organization has laid down measures to curb all the complaints from their customers. Their actions have proven to be highly effective as some of their clients have praised them.


About White Shark Media

White Shark Media is a leading digital marketing agency that delivers online marketing solutions specifically for small and medium businesses. The firm was founded in 2011. Three years after its establishment, the company was honored by Google by entering Google AdWords Premier SMB Partnership. In the same year, the company also joined Bing Ads authorized reseller alliance. This acknowledgment came as a result of their fast growth and an excellent reputation of engineering cost-effective search marketing campaigns while providing exemplary customer care experience evident by the quick response to e-mails and phone calls.