How AI is Poised to take Multi-Variate Testing and Advertising to New Levels

Just like the latest advances in mobile technology has revolutionized the way people communicate with one another around the globe, Artificial Intelligence has become a dominant player in how the world of software applications are scheduled to be tested. Though this may sound like software and hardware testing software, this may be true. Technically, artificial intelligence robots will be created to simulate user testing. According to some of the latest authority resources in this industry, this type of testing is considered to be superior to the traditional human developed platforms. In fact, when AI is incorporated with Multi-variate Testing, there are several things that will automatically happen.

With that being said, here are 2 of the top benefits of utilizing AI, Multi-variate Testing with the future in advertising approaches.

1.Fewer Resources with Greater Accuracy

Many professionals in the marketing industry have based their market campaigns on various proven concepts that they have used over the years. These concepts are not only effective but also made to optimize marketing for any company. One concept, in particular, that is tried and true involves not being able to manage activities that can’t be measured. So, if an owner of a website is not able to measure how well a campaign is working, they will not be able to manage it appropriately with the best techniques or strategies. This is especially true when a new site is in development and there are multiple sectors of a site that needs to be tested.

Presently, when more than one version of a site needs to be tested, the developer may need help from 2 or more people to test it effectively in a certain amount of time. On the other hand, with AI in the mix, the testing that needs to be done can be completed without the help of human resources. Instead, the testing can be done with AI and can be completed in less time and more accurately. AI testing will not only tell the developer what is actually correct or incorrect but will also measure the success of the version that is to be used. Visit Sentient’s profile at Linkedin.

  1. Add New Target Audiences without Risks

Another benefit to adding AI to this type of testing is being able to add a new target audience without subjecting the organization to unnecessary financial risks. With AI test outing an audience via multi-testing on a much smaller basis, the company can lessen the risk, while branching out into new territory.

Here’s What Rocketship Education Does for You, If You Let It

Preston Smith and John Danner founded Rocketship Education slightly more than ten years ago. Its first academic year, starting in the Fall of 2017, took place in a church in San Jose. While Mr. Smith and his co-creation have made it a long way over the past ten years, Preston Smith has arguably learned more things than he has throughout the entirety of his career. Here are a few tidbits of these tips, things that most educators – or people, in general – could find useful, and potentially apply it to their lives.

Rocketship Education – shortened to RSED, at times – has been a staunch advocate of personalized learning, and even acted as a pioneer for the trade throughout the past decade. It’s important, as Mr. Smith found, for teachers to make visits to kids’ homes, getting to know them, their parents, family members, and living environment more intimately. Doing so boosted the effectiveness of personalized education plans.

While RSED is a great public school, not requiring any money from its constituents, and returns some of the highest test scores relative to the areas it operates in, students that graduate from fifth grade at an RSED school will find their top-tier early childhood education might go to waste if they’re not enrolled in a great school. As students have little voice in their younger years, it’s necessary for parents to create the demand for new schools that RSED graduates can enroll in beyond the fifth grade. If parents don’t drive demand, schools won’t get any better, other than by luck, or regulatory requirements.

When summer vacation rolls around, parents are urged to maintain the brains of their children. If they aren’t challenged over this time period and told learning is fun, they’re less likely to want to learn in the classroom.

In lobbying for schools, parents must take action, rather than simply threaten. Talk is cheap in all parts of the world, especially when it comes to education. If enrollment numbers at a school don’t drop, particularly not losing any students whose parents complained about the quality of education there, that doesn’t speak well for those parents. They must be proactive in driving the words they’ve once spoken – follow-through is everything in these situations.

Securus Technologies Leads In Offering Customer Service To Corrections Facilities

Securus Technologies is a crime prevention company that deals with inmates and correctional facilities. The main agenda behind the formation of this company is to aid in crime reduction rates by all means possible. Securus Technologies was founded to ensure that prisoners and agents who work in correctional facilities enjoy the freedom that comes with being able to communicate with family and friends at any time. Well, this has been happening under the watch and guidance of one Rick Smith, the lead executive of the firm. To better describe the service delivery ability of Securus Technologies, the company released information about client feedback in regards to the entire operations of the firm. It was noted that most clients were impressed by the firm’s performance. Here are some of the comments that were noted by the company:


Client A


One client stated that the correctional facility was able to arrest the wrong-doer because of the availability of a modern communications gadget, provided by Securus Technologies. Being that it was not an easy task to warrant the arrest because of insufficient information that would serve as evidence; Securus Technologies was helpful in tracking down the conversation that served as proof of mischief.


Client B


Another client stated that calls were made with the major aim of finding information about the consumption of illegal brews in correctional facilities. These calls have since served as evidence through the use of a cellular device that Securus Technologies came up with. It is factual that had it not been for the device, that arrest would not have been possible.




Securus Technologies has the main office in Dallas, Texas. The company thrives in its ability to provide modern and updated services to inmates. Having served over 1,200,000 inmates since it was established, the company has managed to secure the lives of innocent people by locking prisoners out of the society. For Securus Technologies, it has been a service delivery initiative that has saved many in the world that is highly dominated by crude individuals.


Cancer Centers of America partners with Allscripts and Nanthealth to provide customized cancer treatment plans

Cancer centers of America focus on making sure that cancer patient gets the most appropriate treatment that makes their life better. For many individuals, cancer treatment is slow and may take many months or years to complete. It takes a toll on them and their families both emotionally and financially.

Cancer centers of America understand the predicaments of cancer patients, and it is for this reason that they have dedicated lot resources in research to ensure that individuals get everything that they need during the treatment process.
Most of the recently developed treatment plans, including the new regimes developed by cancer treatment centers of America, include a combination of different treatments, drugs and lifestyle changes that help to make the lives of cancer patients better.

In a bid to ensure that they provide appropriate services to their customers, cancer treatment centers of America signed a deal with Allscripts and Nanthealth to establish Clinical Pathways, a platform that provides a comprehensive and tailored Oncology Treatment. The main aim of creating cancer centers of America was to ensure that cancer patients would get the best out of the treatment process.

While most of the other cancer treatment options involve radiation and therapy or use of very intrusive drugs, cancer centers of America are working day and night to develop treatment plans that more effective and less invasive to the cancer patients.

Since they joined hands with Allscripts and Nanthealth, cancer centers of America have been able to develop plans that function seamlessly and are effective in the treatment of different types of cancer. The patients can get the most out of the treatment since the treatments are done in the right way from the stage of diagnosis all the way to management and treatment of the disease. The new treatment offered by cancer centers of America also ensures that the patients feel comfortable with the whole treatment process.

New cancer detection procedure- Eric Lefkofsky’s Tempus

Lung cancer can be caused by both environmental and genetic risk factors. The most commonly known environmental risk factor is tobacco consumption. Research has been conducted to reveal the interrelationship between smoking and gene. Yafang Li, Ph.D., led the Dartmouth research on this issue that shows that interaction has a great impact on the etiology of lung cancer.

The discovery from the research showed that three novel SNPs that underlie the susceptibility to acquiring disease were involved. Two more other SPNs-one that was for squamous cell risk for lung cancer and small cell cancer risk- were also identified. For the intervention and screening, the three SPNs cells identified play an important part. The data used in this research was obtained from OncoArray Consortium. The Genome-wide interaction is limited as it is designed for only main effect association analysis. It cannot be applied in the interaction analysis. It is the largest lung cancer analysis involving the SNP ever to be done. The analysis is considered superior of its kind as it comprises two step strategy analyses to reduce the loss that normally occurs in the ordinary gene-environment interaction.

Lung cancer risk has been stratified by smoking behavior through the discovery of the three SNPs. This new discovery is important as biomarkers that are used by the specialist to categorize the risk for cancer through smoking. This is also useful for prognosis and in the plan of the kind of treatment for the patient.

Eric Lefkofsky is in the forefront in the battle against cancer. He has done his biggest part in the battle through the development of the Tempus. Tempus is a technology company that has designed software used to combat cancer. Apart from being the CEO of the company, he is also a co-founder of the Light bank and the Uptake Technologies. Moreover, he founded the Groupon in which is also the chairman. Other companie3s that Eric Lefkofsky has taken part in cofounding are Mediaocean, dealing in procurement technology, Echo Global Logistics dealing with technology in transportation logistics outsourcing; and InnerWorking, a leader in print and promotional solution.

Eric Lefkofsky is also involved in charitable doings. This is consolidated by his Lefkofsky Family Foundation. The foundation that was founded in 2006 impacts the lives of the communities involved. He was the trustee of various firms including the Lurie Children’s Hospital of Chicago, the World Business Chicago and the Art Institute of Chicago. Eric Lefkofsky is a graduate of the University of Michigan Law School.


Cancer Treatment Centers of America Provides Holistic and Integrated Cancer Care

Unlike other cancer treatment places, Cancer Treatment Centers of America provides entirely holistic and integrated cancer care to every one of their different patients. Now this mammoth cancer treatment organization has again come up with another novel cancer tool. Paired with healthcare giants, Nanthealth and Allscripts, CTCA announced a beneficial cancer treatment platform tool that will allow cancer specialists a better way to determine the exact treatment course for their patients. This new and exciting technology is bettering cancer treatment by allowing accurate diagnosis and intentionally precise treatment regimens. This will free up clinician’s time researching massive amounts of cancer treatment data.

This is good news for patients being treated by Cancer Treatment Centers of America. They already know how dedicated their treatment team is. This organization always strives to stay on the cutting-edge side of current cancer treatment options. Cancer Treatment Centers of America has long provided whole self, or holistic, based medical cancer treatments. They offer integrated care designed to allow multiple specialists to operate in tandem. This increases chances for success, and simplifies the process for their tired patients. If possible, Cancer Treatment Centers of America provides multiple services under one roof. This decreases the patient’s having to go to different locations during cancer therapies.

Cancer Treatment Centers of America seeks to lesson or stop treatment delays or other interruption causes that keep a patient from achieving their best. This organization relies on evidence informed therapy models. While this cancer treatment organization is known to try lesser known treatments, they are resolved to finding proven therapies for their specific patient cases. During cancer treatments, patients are supported in many ways. These specialists seek to improve stamina, decrease nausea and pain, while increasing energy and good nutrition habits. This attention to every small detail is what makes Cancer Treatment Centers of America so different and successful.

James Dondero, CMA, CPA, Co-Founder & President, Highland Capital Management, Dallas

Mr. James Dondero, also known as Jim, is the co-founder and president of Highland Capital Management, L.P since April 25, 2016. Highland Capital Management (HCM) is a SEC-registered investment adviser holding approximately $14.9 billion assets with the following affiliates: NexPoint Residential Trust (REIT), Acis Capital Management (CLOs), NexPoint Advisors (closed-end fund, NexPoint Credit Strategies Fund), and NexPoint Capital (healthcare BDC). Highland Capital Management is also the largest firm managing collateralized loan obligations in U.S. dollars.
Dondero also serves as the Board Chairman and CEO at HCM Acquisition Company. Jim has over 30 years’ experience in credit and equity markets. Under his leadership, HCM has offered several award-winning products and financial solutions to both institutional and retail investors.
Dondero’s career began in 1984 when he got admitted to the Morgan Guaranty training program. He enrolled at the McIntire School of Commerce to pursue finance and accounting at the University of Virginia. Upon his completion, Dondero was awarded highest honors (Beta Gamma Sigma, Beta Alpha Psi). Dondero is also a Certified Management Accountant (CMA) and Certified Financial Analyst (CFA).
Dondero worked at American Express in 1985 to 1989 as a Corporate Bond Analyst and later as a Portfolio Manager for approximately $1 billion fixed-income funds. Dondero then went on to serve as the Chief Investment Officer of GIC’s Protective Life subsidiary founded in 1989. During his 1989 to 1993 tenure, the subsidiary grew to more than $2 billion.
Dondero is the Chairman of NexBank Capital Inc., NexPoint, Cornerstone Healthcare Group Holding Inc. and CSS Medical. He’s also a board member of Jernigan Capital, Inc., (NYSE: JCAP), and MGM Holdings, Inc. Dondero has also served as a board member of the Southern Methodist University Cox School of Business.
Dondero is also a dedicated philanthropist. He partners with the Dallas Foundation to enhance philanthropy programs in the Dallas community. He supports numerous initiatives and charitable activities in education, public affairs, and veterans. Examples include the Georg W. Bush Presidential Library and Institute, Perot Museum of Natural Science, Education is Freedom, Snowball Express, SMU’s Tower Scholars Program, and Uplift Education among others.

For the most up to date information follow James Dondero on Twitter, here.

Things you should know about Villanueva MB2

Dr. Chris Villanueva is an active medical doctor, who has a dream of promoting the best of the best from corporate dentistry and sole-practitioner industries. He is the chief founder of MB2 Dental Company. Dr.Chris started the company with knowledge of providing vital services without compromising the integrity of his respected experts. Dr. Chris Villanueva saw that the dental doctors needed individual assistance, and thus he established MB2 Dental Company. The company has been supportive of doctors at not less than 70 linked locations across the six states, with 533 workers.Dr. Chris Villanueva played a vital role in adjusting the life of dental doctors through MB2 Dental Company. He brought a significant number of dentists together through his firm, which mainly emphasis on solving various problems that medical doctors encounter. He launched holidays for doctors and social media programs through which they discuss their issue. His idea has been captured by many people in the area of medicine since they can share their challenges and hardship with other specialists, and solve them efficiently.

Dr. Villanueva was able to analyze various issues critically, which medical doctors encounter, and consider it right to launch MB2 Dental company. His aim of establishing the firm was to make it be a dentist-owned company, which emphasis on personal growth, autonomy and having fun. According to DR. Chris, doctors should provide the best services to the patients considering the huge role they have to perform to restore the health of the patients. Therefore MB2 Dental assists doctors in making improvements that usually helps the patients who patronize in them. The idea of MB2 Dental came to his mind after graduating from dental school. By that time, the only options that were available were to either start a private dental clinic or join the large group practice in economies of scale, state of the art technology. And therefore he thought of creating a platform where you can get the best of both worlds, that is MB2 Dental Company.

Dr. Chris Villanueva has transformed the medical field and gets rids of traditional medicine, through his company, which has attracted a massive number of clients. The MB2 Dental uses the modern ways to perform their tasks, and therefore many practitioners have recognized the impact of advanced technology in the medical field. Dr. Chris believes in teamwork, and with the help of his firm, he has gathered many doctors together, whereby they can share their ideas and learn from each other.

NuoDB: The Option For SQL Database Management

NuoDB is a cloud database application that is designed to improve the overall efficiency of cloud-based applications and software. The company is based in Massachusetts and offers its services to a wide range of clients, coming to them from corporates and businesses all over the country. The company is known for the development of their own SQL cloud databased management tool that improves the overall functionality of the application that one is running. This technology is hugely sought after by professionals and businesses who mainly operate through specific software and applications.

NuoDB has a long list of services that it offers its clients. The people coming to them for help with their database management are first assessed by a NuoDB advisor who then provides solutions based on the needs of the clients and the capacity of the application that they want to run. Because of the brilliance of the services that they provide, NuoDB has been featured several times in numerous publications and is talked about as one of the pioneering companies behind the development of new SQL based systems. The company is currently being led by Bob Walmsley, who took over as the CEO of the tech company in 2015.